Beach Specialist, Named "Super Agent"

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Alice Plato

Beach Specialist, Named "Super Agent" by Los Angeles Magazine Alice is a consistent top producing beach area agent in the Marina del Rey/Venice office of Coldwell Banker. She has been in top 5 of all agents in office for years. Her designations include Top 50 Westside Agents for Coldwell Banker, Top 100 Agents Southern California Named Westside "Super Agent" by Los Angeles magazine Member: Society of Excellence; President's International Premier Elite Status, 2000-2017, Marina del Rey/Venice Office Specialist in Beach Community Properties--Marina del Rey, Playa del Rey, Venice, Santa Monica, Mar Vista Professional Marketing Services, MBE, UCLA Andersen School of Management, MFA, UCLA Dept of Film/TV; Architectural Properties specialist Consultant to HGTV (Home Garden National Cable Channel).

Appearance of opening season, HGTV Househunters national TV program. Alice is an expert stager and home design consultant, and has extensive photography and media experience from her film and television background. And her training in UCLA's Entrepreneurship program has given her expert marketing skills to obtain top dollar for her listings.

One of the Westside's foremost real estate agents With a background in real estate, journalism film production, Venice office #1 agent Alice Plato combines unique skills to transform lifestyles on the Westside. Her creative approach to marketing - a process of "storytelling" - gives her clients a distinct impressive advantage. Alice views each listing through the lens of story, presenting a home so potential buyers can imagine their lifestyle being transformed within it. The results are clear: Alice's listings typically sell far above any others in all markets she sets her sights on. This creative sales approach has won Alice the number one ranking in Coldwell Banker's Venice/Marina del Rey office and is in the top 1% of all agents nationwide.

She has also been named "Super Agent" by Los Angeles magazine, appeared on HGTV's House Hunters, and holds advanced degrees in film producing and entrepreneurship from UCLA. "Real estate is a journey," says Alice. "I am passionate about helping people move from one life stage to the next on this journey." Awards 2015-2023 - Top 100 Southern California, Top 50 Westside, Society of Excellence, President's Premier, President's Elite, #1 Playa Vista/Venice/Marina del Rey Coldwell Banker 2008-2014 - Top 100 Southern California, Top 50 Westside, International President's Premier, #1 Venice CB 2009 - MBE, UCLA Anderson School of Business, Entrepreneurship program 2007 - Top 100 Southern California, NAWBO Peak Leadership Academy, DIY Network Television advisor 2006 - Top 100 Southern California, International President's Premier, #1 Playa del Rey Sales 2006-2012 2005 - International President's Elite, A E Network advisor for House Beautiful 2004 - International President's Elite, HGTV House Hunters Realtor.

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Passionate & Dedicated

Alice is known as the Beach Specialist "Super Agent" by Los Angeles Magazine. Alice is a consistent top producing beach area agent in the Marina del Rey/Venice office of Coldwell Banker.

Seller Tips

Seller Tips

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Buyer Tips

When you are pre-approved, you know exactly what the maximum loan amount will be. 

Buying a home will probably rank as one of the biggest personal investments one can make. 

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What My Clients Say...

Eva Khmelinskaya, Buyer

Alice helped me buy home. Alice was recommended to me by a friend of mine, and referred to as a top agent one could have. That is totally true. This was my first ever experience in real estate and Alice acted not only as the top professional, but also as someone who would help with all anxiety, worries and uncertainties that come along with the process. She was always ahead of all the steps, very responsive, very supportive, just what I needed. Being in this field for so many years, seems like she knows everyone and everyone knows her, which definitely helps in this state of the market.

lscarr, Seller

Listed and sold a home. Alice is a true professional at the top of her game. I don't know how she maintains her passion for her job after 25 years, but that passion will sell your place. You can see her eyes light up when she first walks in and you can see the wheels turning, determining how to transform a space from average to spectacular. When you list with Alice, you don't get an understudy, a "team", or anything except Alice - and Alice appears to be accessible 24/7. During our condo updates she was always responsive to questions or advice on what finishes or materials to use. Her stager is amazing and took the place up another notch. Once we listed, Alice was obviously in her element, hosting showings and negotiating offers. During escrow she was ahead of every deadline, ensuring that all ran smoothly. W e can't recommend Alice highly enough and we're looking forward to working with her again soon!

Christina N., Buyer and Seller

Helped me buy and sell homes.  We have worked with Alice on two transactions and both have gone smoothly. The most recent one we put an offer on a house contingent on the sale of our current home. Though the seller wasn’t accepting contingent offers initially, with Alice’s help she was able to negotiate our terms with them. We only had to have one open house and had an offer within a couple days which we accepted. The icing on the cake was the smooth transition of closing on both sales in one day. I’ve heard this is rare, but Alice made it happen so that we could seamlessly move into our new home without paying renting back to our buyers for the old place. Alice has a talent for developing rapport with other agents in order to communicate and negotiate effectively. She also has a creative eye for interior design and staging. She’ll make your home look stunning with your own furnishings! Alice is a one of a kind agent because I believe she genuinely cares about her clients and wants them to be happy in their new home.

Sheldon, Seller

Listed and sold a home. When it comes to working with real estate agents (and we have worked with many in the past) no one can come close to the overall expertise of Alice Plato. If you are looking for optimal result in other selling or acquiring a property, Alice will be your best choice. Added benefit.....she makes the process enjoyable!!

Chris, Seller

Listed and sold a home. My wife and I had lived in the house for over twenty years and moving seemed a daunting task to us. So much to do. One of the most effective skills which Alice brought to bear on the house concerned the staging. She devoted considerable thought and effort into transforming the house into something which would have the maximum impact on potential buyers, highlight the most striking features and emphasize the details which otherwise might have been overlooked. In retrospect we can’t say enough about the difference that Alice’s understanding of what potential buyers would respond to coupled with her determination to get it right made to the success of the open house and property tours. This effort resulted in an offer from a fully-qualified buyer shortly after putting the property on the market. Alice handled the negotiations very smoothly and efficiently resulting in our going into contract in a matter of days. She stayed fully engaged with the process through the contingency period and guided the sale to a successful closing. Looking back we are so glad that we had Alice representing us in the sale. She really made all the difference.

Tia, Seller

Listed and sold a home. Alice beautifully staged and listed my house for sale. The photos speak volumes! She was available whenever I need to speak or meet with her and she negotiated a very fair price for my house. Alice knows her community and what the buyers are looking for in a home. She is personable and easy to work with. I highly recommend her to anyone who wants a knowledgeable, top producing agent to help with the purchase or sale of your home.

Let's work together to make the home buying or selling process easier and more rewarding than ever.